Face Behind The Brand: TraciLoren Naturals

Series of short interviews meant to showcase minority-owned businesses in Face Behind The Brand. You know their product, now learn what inspired them to make it.

Tell us 3 things about yourself:

Passionate about hair, I am a man of God and a family man.

What inspired you to start your brand?

Creating products that could be used on multiple textures, hair types and styles.

How did you create your brand name?

I wanted to emphasize to my wife that I would never put the company ahead of her, so I named the company a combination of both of our first names.

What’s your short term goal for 2019?

To become independent from most major brands by developing our own line of durags and brushes.

Where can consumers find you?

Visit our shop at TraciLoren.com and we are on social media at Instagram, Facebook, and YouTube @TraciLoren.


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